i just finished another inspiring (non-fiction) book: the tipping point. i know this book was popular many eons ago, and i actually read it back then, as well. i figured it might be time for a quick refresher now that i’ve had a chance to really sink my teeth into the public relations industry. it was well-worth it (especially because i got it from the library as an audio book and listened to it during my commute when i would have just been bored in traffic anyway!). it really re-focused and re-positioned my thinking about word of mouth, viral campaigns and how an idea or company can begin an epidemic. with that in mind, i came across this quote from one of my faves, salvador dali, and it was so fitting, i had to use it.